They’re about the same in Indonesia at 49,000 ($3.45) for Apple Music versus 49,900 ($3.39) for Spotify. In Mexico both Apple Music and Spotify charge $99 pesos, or about US $5, for the standard subscription. Because of this, the streaming services will set rates according to consumers’ income in a particular country. Spotify can only charge what the market will bear. My article on localized pricing can be seen at Music Business Worldwide. And it got me thinking about market potential created by localized pricing. The cards provide Spotify premium access for varying periods at 100 pesos per month, or about $5 US-half of the standard $9.99 rate in the United States.
While in Mexico City recently I ran across Spotify pre-paid cards in a 7–11 market.
Each month costs 100 pesos, or about $5 U.S. Spotify cards at a 7–11 market in Mexico City, mid-July 2018.
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